Lidl Belgium Launches ZAAM Campaign

Lidl Belgium is set to replace its own-brand range of products that carry a sustainable label with a new campaign called ZAAM.

This means replacing one in five products currently on shelves in-store, as the retailer aims to dissuade consumers from the idea that sustainability equals expensive.

According to the chain, ‘it is only sustainable if everyone can afford it.’

Through its ambitious sustainability strategy, Lidl Belgium has taken steps towards a more sustainable range in recent years and the targets for the coming years remain high.

The ZAAM campaign will see the retailer stock products with a positive impact on people, animals, and the planet.

This includes products that protect biodiversity, prevent excessive use of raw materials and water and combat pollution, and are pocket friendly.

Lidl Belgium offers ZAAM products at reasonable prices by purchasing larger volumes of a limited items, and investing the savings into sustainability initiatives.

ESM