This is how the Hungarian fans spent at the venues of the national team’s matches

By: Trademagazin Date: 2024. 07. 12. 11:35

The cities of the European Football Championship in Germany devoted significant financial resources to provide stadium visitors and football fans with unforgettable experiences during the tournament. This is proven by the latest data from Mastercard SpendingPulse, which measures in-store and online retail sales across all payment situations: soccer matches significantly increased hospitality sales in host cities – in some cases by as much as 283 percent. The increase in sales during Hungary’s matches (+62.7% and +66.5%) is significant, but not the highest among the data in the document. However, they show stable growth, which has had a positive impact on the local economy.

The crowds coming to the continental competition significantly increased sales in the hospitality industry, and in many cases this resulted in a significant increase in spending compared to the previous year in the period between June 14 and June 25, 2024 in the ten German cities involved.

Interestingly, the effects extended beyond German cities such as Berlin, Hamburg and Munich. Dortmund benefited the most from the four games played in the city, registering a significant triple-digit increase in sales at local restaurants and bars. During the France – Poland match on June 25, 2024, for example, restaurant sales here showed the biggest increase compared to the previous year (+283%), but Düsseldorf (June 17), Cologne (June 25) and Stuttgart (June 23 .) also achieved triple-digit increases during some games. Smaller European champion cities such as Leipzig and Gelsenkirchen also showed a significant increase in restaurant sales compared to the same period of the previous year. This reflects the broad added value of the European Championship in different regions. Only Hamburg suffered a slight decrease in restaurant sales on the two match days.

Whether it’s a public broadcast in a restaurant or even a bar: people like to watch football together. All European Championship venues have established supporter zones next to stadium matches. Public screenings thus offer a social experience for as many people as possible. The Mastercard Experience Economy survey previously pointed out that nearly sixty percent (56%) of Europeans who have watched live football matches in recent years are happiest when they can watch their team’s match live. Every second respondent (51%) believes that watching football together brings people closer and improves the quality of friendships and family relationships.