How AI-powered search is transforming the job market

How can we adapt to AI-based searches?

With the rise of AI-powered search engines capable of real-time web browsing – such as ChatGPT Search, Google Gemini, Microsoft Copilot, or Perplexity – a new paradigm has emerged, and adapting to it is now essential in the labor market as well.

How can AI improve our job listings?

“We see that many small and medium-sized companies lack the routine to write effective job ads — they recruit only once a year or even less frequently. When they try to post ads through our e-commerce channel, they often get stuck and produce less effective copy than experienced recruiters. To support them, we created an AI-based content generator: the recruiter only needs to share basic information (position title, location, experience level), and the AI generates a high-quality, clearly worded job ad that the company can publish on our site.”

“We also use other AI tools to support content creation and quality checks. Until now, human editors at Profession.hu reviewed job ads, a time- and resource-intensive process. But now we have a moderation tool based on a large language model, which applies dozens of rules with over 90% accuracy to detect issues, make insightful suggestions, and continuously learn. This not only improves ad quality but also allows our former editors to focus on more strategic tasks.”

What does the future hold?

“Companies that focus on this area now will gain a long-term competitive edge. That’s exactly what we aim for at Profession.hu: to follow, understand, and apply new technologies quickly and effectively. Our goal remains to ensure that job ads on our platform reach job seekers as efficiently as possible — whether through traditional or AI-driven search.”