Timeless flavours, new expectations

Gábor Intődy
secretary general
Association of Hungarian
Confectionery Manufacturers

The first half of the year was strongly influenced by the high price of cocoa on the chocolate-based products market, which restrained volume growth. Market players are cautiously optimistic about the second half of the year: although the cocoa market remains volatile, the moderation in the prices of sugar and other agricultural raw materials may ease cost pressures.

Quality, consciousness and convenience

Consumer habits are changing in three distinct directions. There is a growing trend towards buying fewer but higher quality products. Health consciousness is strengthening, which is reflected in the rise in demand for low-sugar, vegan, protein-rich and gluten-free products. Thirdly, convenience tailored to lifestyle is becoming important.

“Although “trendy” products such as Dubai chocolate may attract attention in the short term, long-term market success is determined by quality, availability and a good price-value ratio”,

says Gábor Intődy, secretary general of the Association of Hungarian Confectionery Manufacturers (Hunbisco).

Manufacturer responses

Recently manufacturers have used three main strategies to manage cost increases: selective pricing, portfolio optimisation and efficiency improvements. The latter affects manufacturing processes, energy consumption, machinery and robotics, and has entailed great progress – particularly in the areas of packaging and logistics. Performance varies across product categories: demand for chocolate tablets has declined, while desserts, bonbons and gift packs remain stable. Functional products are expanding slowly but steadily.

Over the long term, market success is shaped by product quality, accessibility, and good value-for-money