This year, we ordered products worth about 180 billion HUF from the Internet

In the first half of 2018, online retail sales approached 180 billion forints, almost 25 billion forints (17 percent) over the same period of 2017. Due to the growth constraints of the Hungarian online customer base, however, it is becoming increasingly difficult to expand merely on new customer groups.

E-commerce therefore places greater and more pronounced emphasis on keeping buyers and increasing purchasing intensity, and ultimately making the most of our buyers – according to the joint survey of GKI Digital and Árukereső.hu.