Metro Markets Launches In The Netherlands

By: Trademagazin editor Date: 2023. 03. 08. 09:20

Wholesaler Metro has announced that its digital marketplace for non-food, Metro Markets, has launched an online platform for restaurateurs in the Netherlands. Following Germany, Spain, Italy and Portugal, this is the fifth country that the platform has launched in.

In total, the marketplace now has over 1,500 partners and 4,700 brands, and lists more than 750,000 products.

Metro Markets is a wholly owned subsidiary of Metro AG and is responsible for building and operating what is now Europe’s largest non-food online marketplace for the HoReCa industry (hotels, restaurants, and caterers).

The online marketplace is designed to help restaurateurs get everything they need via a single platform. Retailers can create a gastronomy focus list and manage their products themselves through a digital interface.

Metro Markets plans to increase its sales to more than €3 billion by 2030.

“The launch of Metro Markets in the Netherlands strengthens Makro’s multichannel strategy. In addition to our 17 Makro stores and delivery business, we are now also serving our customers online with a wide range of non-food products that are available online anytime, anywhere,” said Andries Govaert, managing director of Makro Nederland.


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