Nestlé's Kit Kat bar celebrates its 75th birthday

By: trademagazin Date: 2010. 10. 18. 06:28

Kit Kat is this year 75 years old. Since its launch in 1935, Kit Kat has become a favourite chocolate treat the world over thanks to its light wafer texture and delicious chocolate taste.

Kit Kat was first created 75 years ago and launched by Rowntrees Ltd of York, England. It was later produced by Nestlé which acquired Rowntrees in 1988.

Since the beginning, Kit Kat has been synonymous with having a “break”.

The brand's trademark tagline Have a Break, Have a Kit Kat has come to represent much more than just the physical snap of the wafer fingers.The brand quickly gained popularity and spread to the four corners of the globe, and is now available in over 70 countries.

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