Henkel is a good example of charitable commitment: almost 330 million Ft donation

By: Trademagazin Date: 2025. 02. 07. 12:35

At Henkel Hungary’s Consumer Brands division, charitable and selfless actions received special emphasis last year. They contributed to the work of several organizations not only through product and financial donations but also through volunteer team activities.

Social responsibility is deeply embedded in Henkel’s corporate culture, and this value-driven mindset is reflected in the commitment of both its brands and employees. In 2024, Henkel Hungary’s Consumer Brands division significantly supported the work of numerous domestic organizations and institutions, continuing a long-standing tradition.    

As part of Henkel’s international “Social Partnership” initiative, the company supports organizations, associations, or public institutions in Hungary that address social issues. The Consumer Brands division donated nearly two hundred thousand units of laundry and cleaning products, as well as cosmetics, to organizations providing solutions and assistance in difficult situations. For example, as a non-food manufacturing company, Henkel was among the first to partner with the Hungarian Food Bank Association, immediately achieving the gold-tier sponsorship category. Furthermore, continuing its established support activities from previous years, the division participated in the Ecumenical Aid Organization’s school-start program through product donations, supported the Single Parent Center, and contributed to the essential work of the Hungarian Reformed Church Aid.

Henkel employees also actively participate in charitable initiatives. Through the company’s employee volunteering program, workers can apply for financial and/or product contributions from Henkel to support their charitable efforts, and they can even request paid leave for such activities. The program primarily targets children, disadvantaged individuals, and self-help groups. Submitted applications are reviewed by Henkel’s central CSR team. Employees from the Consumer Brands division have successfully secured funding for multiple initiatives, supporting organizations such as the Adopt a Family Public Benefit Association, the Hungarian Catholic Charity, Caritas Aid Organizations, the National Ambulance Service Foundation, and the Segítség Köve Foundation.

The latter, based in Csepel (District XXI), has received such strong support from employees that they have organized multiple volunteer clothing drives for them. Speaking of employee volunteering, various other charity team programs must also be highlighted, such as tree planting in parks with the 10 Million Trees Foundation (in 2024, at the Árpád Street residential area in Csepel), building bird feeders and nesting boxes, and crafting chocolates and Advent wreaths for donation during the holiday season.

Henkel’s support also takes shape through its well-known brands. The Consumer Brands division runs notable annual sustainability and charity initiatives such as the “Play for a Greener Future” sustainability promotion, the “Persil for Children” campaign, the “Perwoll Sustainable Fashion Day“, and the “Let’s Stand Together Against Breast Cancer” Pink October initiative.

Playground opening event as part of the “Play for a Greener Future” campaign.

Szak Zsuzsanna

“We are deeply touched by the struggles of those in need and are eager to help. Our laundry and cleaning products, as well as cosmetics, often make a tangible difference in the lives of disadvantaged individuals. I am proud to work with colleagues who are committed to making a difference as a team. Special thanks to our consumers and retail partners who actively participate in our brands’ major charity initiatives. Thanks to their contributions, we were able to provide financial and equipment support worth over HUF 28 million to various organizations. The total value of our product donations exceeded HUF 300 million annually.”

– summarizes Szak Zsuzsanna, Director of Henkel Hungary’s Consumer Brands division, reflecting on the past year.

 

The article can also be read in Trade magazine issue 2025/2-3.

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