Substitutes stealing the show

By: trademagazin Date: 2007. 09. 24. 08:00

As consumers are becoming increasingly health conscious and wary of sugar, sales of sweeteners are expanding. Canderel is not only a sweetener brand, but also a well known and diverse product line in the French market. This includes many products from chocolate and capuccino to baking powder. In September, a new liquid sweetener will be added to their other brand in the price sensitive segment, Pötyi.

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