The Famous Grouse is more and more popular in Hungary

Declining sales, unchanged winners, popular scotch – these trends characterized the Hungarian spirits market in 2013. In contrast with the 2012 statistics, the turnover of the premium drinks continued to show a downward trend last year, but the march of the Scottish national drink is still unbroken.

The third-largest standard blended whiskey in 2013 became The Famous Grouse. The Famous Grouse is the most popular scotch of the Scots for 30 years, but distribution in Hungary started only 5 years ago. Since the Coca-Cola HBC Magyarország Kft. implemends the distribution of The Famous Grouse, the drink shows an outstanding growth rate. Sales compared to the previous year jumped by 24 percent in 2013.