Fruit sales are booming in supermarket chains

By: Trademagazin Date: 2025. 01. 17. 11:42

With the arrival of the cold months, vitamin supplementation becomes crucial not only for health preservation, but also for protecting our wallets. The demand for fresh vegetables and fruits increases dramatically at this time, while prices often rise. This year, the topic has received particularly great attention, as an unprecedented flu epidemic is also making our everyday lives more difficult. Hungarian supermarkets are welcoming customers with fresh promotions every week to make it easier to purchase healthy foods – Pénzcentrum’s article points out.

Winter can be a challenge in creating a varied and vitamin-rich diet. Vitamin C, antioxidants and fiber play a particularly important role in strengthening the body’s defenses. Oranges, lemons, kiwis and apples, for example, are excellent sources of vitamin C, while beets and ginger are also known for their anti-inflammatory effects.

Promotions and opportunities: Where can we find good offers?

Here are some notable offers:

Lidl: Oranges are now 35% off, at 449 HUF/kg, while tomatoes are 2299 HUF/kg. Iceberg lettuce and red apples are also available at a favorable price, the former at 499 HUF and the latter at 395 HUF/kg.

Tesco: Golden apples are 43% off, at just 395 HUF/kg, and purple onions are available for 179 HUF. Plum tomatoes are available for 599 HUF, while kiwi is one of the stars of winter vitamin supplements at 899 HUF.

Spar: Lemons are available for 469 HUF, bananas for 445 HUF, and blueberries for 569 HUF. These fruits are not only healthy, but can also be used in a variety of dishes.
Penny: Sauerkraut is available for 599 HUF, and walnuts in shell are not only delicious but also nutritious at 1290 HUF.

In addition to taking advantage of promotions, it is worth paying attention to choosing seasonal ingredients. For example, cabbage, beetroot and carrots represent a particularly good price-value ratio in the winter months. Pre-packaged vegetable mixes and pickles offer a quick and healthy solution on busy days.