The Naturaqua factory in Zalaszentgrót has supplied domestic consumers with three billion liters of mineral water over the past 20 years
Nowadays, it is increasingly clear that water is one of our number one natural treasures, and drinking water is much more than a primary thirst quencher: it refreshes, fills you with energy, supplies vitamins and useful trace elements to the body, contributes to maintaining a balanced lifestyle, helps you stay on your feet during sports, or during a hard day’s work.
Naturaqua is one of Hungary’s favorite waters. The Zala water, which has been filtered for 14,000 years, will be bottled in September at the 20-year-old Zalaszentgrót plant of Coca-Cola HBC Hungary.
Coca-Cola HBC Hungary, as the country’s largest soft drink producer, has set itself the goal of establishing a Central European production base in Hungary. It is part of the company’s 24/7 strategy to be able to offer answers for every consumption occasion with its wide product portfolio. 20 years ago, natural mineral water was not part of the expanding supply, but at the same time, with the continuous growth of mineral water consumption, there was an increasing market demand for it. Therefore, two decades ago, following a comparison of the water quality and composition of 25 springs in Hungary, the decision was made to build the bottling plant of Coca-Cola HBC Hungary in Zalaszentgrót. Zalaszentgrót has great features, there is high-quality thermal water that has been filtered for 14 thousand years at a depth of more than 600 meters below the city.
The mineral composition of Zalaszentgrót water obtained from a depth of 680 meters is physiologically optimal and balanced, which is why it has a pleasant taste.
Related news
Coca-Cola’s iconic Christmas truck arrives
The iconic Coca-Cola truck is also rolling into Hungary this…
Read more >Coca-Cola, Grab strengthen partnership to engage hybrid shoppers in SEA
It includes regional campaigns across both online and offline channels.…
Read more >Coca-Cola Launches Initiative To Bolster Retailers In India
Coca-Cola India has announced a new support programme for small…
Read more >Related news
Master Good, Nestlé Hungária, Tesco Hungary are this year’s winners
This year, Trade Magazine announced the Christmas TV Ads 2024…
Read more >This year’s CO-OP Star Silver Pine and Silver Star awards have been presented
As every year before Christmas, this December, the CO-OP Star…
Read more >Declining company numbers, permanent half-million limit
In 2024, the number of partnerships is expected to decrease…
Read more >