Three significant differences emerged from the shopping habits of Glamor Days and Black Friday in Hungary

· women are significantly more active during Glamor days,

· men prefer Black Friday,

· and there are significant differences in spending habits between generations: Generation Z (people born between 1997 and 2012) and millennials (Generation Y, i.e. those born between 1981 and 1996) show more impulsive shopping habits, Generation X (1965 and (born between 1980) and baby boomers (born between 1946 and 1964) focus on higher value technical items.

More details from the content:

· During the Galmour days, women’s spending ranges from HUF 10,000 to HUF 30,000 on average, and their purchases are mainly focused on fashion and beauty care products based on the answers. 44.4% of women fall into this spending range, while another 18.1% spend between HUF 30,000 and HUF 50,000.

· Based on the survey, a third of men spend between HUF 10,000 and HUF 30,000 during Black Friday, while a fifth of them expect to spend between HUF 30,000 and HUF 50,000, while one in ten spends over HUF 100,000 during this period.

· The experts expect a trend reversal this year: at the Glamor Days, the
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