Coke adds first new permanent flavor in several years with Spiced

By: Trademagazin editor Date: 2024. 02. 09. 09:54

The beverage giant is also introducing a limited-time beverage under its Creations platform called Happy Tears Zero Sugar, which contains salty minerals.

The Coca-Cola brand is debuting its first permanent offering in more than three years with the launch of Coca-Cola Spiced. The new soda, available in full sugar and zero sugar varieties, combines the traditional Coke flavor with raspberry and spiced flavors. Coca-Cola Spiced will start appearing on shelves Feb. 19.

The launch comes as Coca-Cola aims to respond to growing consumer interest, especially among younger individuals, for spicier foods and beverages. Despite its name, a Coca-Cola executive said the beverage is not spicy but rather bold in flavor.

The speed at which Spiced was created and rolled out was inspired by Creations, according to the company.

Separately, the beverage giant is launching Coca-Cola Happy Tears Zero Sugar under its Creations platform. Happy Tears contains salt and mineral flavors. The soda draws on joyful moments like a teenager receiving a college acceptance letter or a friend sending a positive text. The cola carries a “splash of salty minerals” to emulate the taste of tears, according to a press release.

The limited-time product will be sold only through TikTok starting Feb. 17 in the U.S. and Great Britain while supplies last.

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