Hard seltzer Viper explodes into the Hungarian market by building a new alcoholic beverage category
Coming straight from the United States comes the latest trend in alcoholic beverages, hard seltzer – a translucent carbonated alcoholic beverage, typically with a hint of fruit flavoring, where the desired levels of alcohol and carbon dioxide are achieved by fermentation. The Viper hard seltzer, which Dreher Breweries will introduce to the Hungarian market in March, is not beer at all, although it is made using a similar traditional process.
While the most significant and well-known alcoholic beverages were born hundreds or even thousands of years ago, the hard seltzer had enough of a few years to completely subvert the alcoholic beverage market overseas. Yet, according to some sources, the category itself is the “work” of chance and two soda-loving wives: to inspire the muses, two friends from Boston-and arousing drink innovators homemade alcoholic versions of carbonated water back in 2013. And now we’re there for professionals to expect 2.5 billion USD in sales in the U.S. this year, while Canada, Australia and some Western European countries are also experiencing a growing fan base.
Related news
After three thousand years, the beer of the ancient Egyptians was brewed again
The intersection of history, archeology and gastronomy is becoming increasingly…
Read more >Beer sales in Germany fell by 0.6 percent in the first half of this year
In Germany, less beer was sold in the first half…
Read more >Moscow blocks deals between Anatolian Efes and AB InBev
Moscow has blocked a deal that would have allowed Turkish…
Read more >More new products
Henkel delivers good organic sales growth and very strong earnings improvement in first half of 2024
In the first half of 2024, Henkel recorded good organic…
Read more >PENNY stores only close on August 20th
You can conveniently do your shopping even on the holiday…
Read more >Resolution regarding the GVH procedure initiated against Szentkirályi Hungary
Yesterday, the Economic Competition Authority (GVH) announced in a press…
Read more >