Hard seltzer Viper explodes into the Hungarian market by building a new alcoholic beverage category

Coming straight from the United States comes the latest trend in alcoholic beverages, hard seltzer – a translucent carbonated alcoholic beverage, typically with a hint of fruit flavoring, where the desired levels of alcohol and carbon dioxide are achieved by fermentation. The Viper hard seltzer, which Dreher Breweries will introduce to the Hungarian market in March, is not beer at all, although it is made using a similar traditional process.

While the most significant and well-known alcoholic beverages were born hundreds or even thousands of years ago, the hard seltzer had enough of a few years to completely subvert the alcoholic beverage market overseas. Yet, according to some sources, the category itself is the “work” of chance and two soda-loving wives: to inspire the muses, two friends from Boston-and arousing drink innovators homemade alcoholic versions of carbonated water back in 2013. And now we’re there for professionals to expect 2.5 billion USD in sales in the U.S. this year, while Canada, Australia and some Western European countries are also experiencing a growing fan base.