If it’s in-store, it has to be Win-Store!

Since September 2012 we have been SPAR Hungary’s
exclusive in-store media partner. Innovation doesn’t stop in
2013 either: from traditional in-store surfaces shelf communi-
cation is the most successful in SPAR stores too, be it a shelf
flag or a shelf card. A new opportunity is secondary place-
ment decoration, using angle decoration, sometimes with ad-
ditional floor stickers. We have also done several unique deco
gate campaigns and for Henkel we combined it with special
3D capsules to model the newly introduced product. Any kind
of audio spot can be uploaded to the ‘newsboy’, which senses
consumer movement and plays the spot if a shopper appears.
The device is capable of making daily reports, showing the
number of shoppers and the time they spent in front of the
shelf. In December 2012 we did a new type of campaign in
SPAR stores and it was a great success: we used the bak-
ery bags for a creative from Vénusz margarine. Our recipe
printing kiosks appeared in the TOP 10 INTERSPAR stores in
December 2012. These kiosks offer numerous new opportu-
nities to advertisers and the device gives precise information
on the number of recipes printed, time spent at the kiosk and
the daily usage rate.