We play to win
Members of POPAI Hungary Association met in Heineken’s new office on 8 September.
National trade marketing manager Dániel Salem was the host, and the topic was the future of sales promotion. National sales director Zoltán Eszéki welcomed participants, and talked about the importance of cooperation in the sector in the current turbulent times.
Dániel Salem introduced the global trends that influence consumers and spoke about the peculiarities of the Hungarian market, giving a retail channel specific overview of POS opportunities, tools and promotional methods. Jácint Goneth, head of business development at PromoLAB mentioned a couple of promotional misconceptions, and introduced the solution his company developed for brands and retailers instead of microsites. //

From left to right: Jácint Goneth head of business development PromoLAB, Zoltán Eszéki national sales director Heineken, Dániel Salem national trade marketing manager Heineken
Related news
Slovenia’s largest brewery turns 200
Slovenia’s largest brewery, Lasko Pivovarna Union, is celebrating its 200th…
Read more >Gösser Spritz display from Hungary wins two POP world titles
This year a Hungarian Gösser Spritz display – the winner…
Read more >Glovo Upgrades App To Offer Personalised Experiences
Glovo is revamping its app to offer more personalised experiences…
Read more >Related news
Provident: A growing number of Hungarians are finding it challenging to survive on their income
An increasing number of Hungarians are facing a challenge to…
Read more >The domestic labor market remains stable
The domestic labor market remains stable, with the number of…
Read more >Századvég: the population’s assessment of their own financial situation improved in July
Hungarian households reported improved perceptions of their own financial situation,…
Read more >