Henkel Hungary received the Green Pledge trademark

By: Trademagazin Date: 2023. 10. 10. 11:54

Henkel Magyarország Kft. earned the green mark for its sustainability education campaigns, which were jointly evaluated by three advertising professional organizations as good practice in the application of environmental protection and sustainability aspects in advertising practice.

Three founding professional organizations MAKSZ (Association of Hungarian Communication Agencies), MMSZ (Hungarian Marketing Association) and ÖRT (Self-Regulatory Advertising Board) jointly created the Green Pledge program, which focuses on an environmentally conscious approach to advertising practice and emphasizing its importance. Their goal is for advertisers to contribute to a positive change in social attitudes related to environmental protection and sustainability.

The jury of independent experts awarded the prestigious recognition for Henkel Hungary’s sustainability education campaigns.