Mastercard is launching a Green Friday campaign to draw attention to conscious spending

By: Trademagazin Date: 2023. 11. 30. 11:48

Mastercard is launching the Green Friday campaign ahead of the upcoming holiday shopping season in order to raise awareness of environmentally conscious shopping in cooperation with its partners. In addition to several domestic banks, BKK and Kifli.hu also joined the unique initiative at Mastercard’s invitation.

“With the festive season approaching, the coming weeks will be a busy time for shopping as consumers are all looking to gift their loved ones. While the convenience of digital payments is important, it is also essential that we approach these purchases with sustainability and the future of our planet in mind.”

– said Réka Szalkai, Marketing Director of Mastercard in Hungary. It is our joint task to draw consumers’ attention to environmentally conscious shopping, and we are happy to work with many of our partners on this initiative.”