Lego overtook Google

Lego has become the most powerful brand in 2017, according to the list of Brand Finance. The toy manufacturer overtook Google, Nike and Ferrari – mfor.hu wrote.

The Brand Finance consulting firm ranks the companies and their brands along three criteria every year.
The power of a brand is just one component of Brand Finance’s analysis. The company combines the information on a brand’s strength with financial data, to calculate its commercial value. When brand values are calculated, Apple comes out on top. Though not quite on a par with Ferrari or Lego in terms of brand strength, Apple still has a very powerful brand. (mfor.hu)