Kroger deploys Google Cloud tools to enhance productivity in stores

By: Trademagazin editor Date: 2023. 01. 23. 09:00

Kroger framed its decision to invest in the technology Google is providing as a way to improve the shopping experience for customers who visit its stores by empowering associates with data-based insights that can help them do their jobs better.

The new Google-based applications the grocer has begun using include a task-management tool that provides night crew members with details about the quantity and types of goods arriving at stores, according to the announcement. The tool also assembles details about stocking needs and offers visibility into a store’s staffing picture, and uses that information to determine tasks for workers. In addition, the system transmits real-time updates on inventory or delivery changes.

The second tool Kroger has started using is intended to help managers and department heads oversee store audits. The system generates instructions for workers to follow when walking around the store and provides a standardized audit checklist, the press release said.

Google said Deloitte built the framework for the tools using technology that can crunch data related to when products will be delivered, worker availability and specific events occurring throughout the day at different stores to determine how associates should prioritize their time. The system takes advantage of Google Cloud’s ability to sift through data about labor rates, logistics, sales forecasting and products that are out of stock.

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