We spend one of four forints on own branded products

The market share of the supermarket chains’ own branded products is growing steadily, according to Gfk’s survey. By the end of 2016, their market share reached 25 percent, ie one quarter of the total FMCG traffic is sold by the trade chain’s own brands.

Last year, the share of commercial brands in total FMCG turnover grew by one percentage point to 25 percent, according to GfK’s Annual Analysis of Trade Marks. In 2016, every household bought a commercial brand at least once, 119 times in average over a year, and for an average of 1119 HUF per purchase. (mfor.hu)