GfK: the market power of the discounters is improving year by year

According to GfK’s latest 2016 Trade Analyzes study analyzing annual trends, the commercial channels the discounters increased their market share, while the non-organized trade – street vendors and markets and other channels – declined slightly compared to 2015. Earlier trends seen in the direction of rational customer behavior were also present in 2016: on the one hand, the weight of private label products has continued to grow; on the other hand, the proportion of card purchases has increased.

GDP growth was moderate last year, compared to the GDP growth experienced in the previous years. Inflation has started to grow, and household consumption expanded by a greater extent than in the previous years, due to the significant growth in earnings Households moving consumer goods purchases, similar to the previous year increased slightly (by 2 percent).