GfK: concerns raising about plastic waste in Europe

By: Trademagazin editor Date: 2019. 11. 18. 11:20

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More than 53 percent of the European consumers consider plastic waste to be one of the biggest global environmental challenges and 44 percent believe it is climate change.

When asked about the most important environmental concern, 23 percent of the European respondents mentioned plastic waste as opposed to the 15 percent measured globally. Slovak, Dutch and German consumers are the most concerned. These are the findings of the latest GfK study on plastic waste. The survey was carried out in cooperation with 25 countries, in cooperation with Europanel and Kantar.