GfK increasingly important role of manufacturers, the responsibility of manufacturers

By: Trademagazin editor Date: 2020. 09. 28. 11:41

At international level, GfK prioritises the continuous monitoring of customer attitudes related to sustainability. In Hungary, the last time we surveyed the environmental awareness of household managers was in May 2020.

Key findings from international research covering 24 European countries (more than 75,000 households), Asia, the US and Latin America suggest a very strong determination on the part of consumers. The commitment to environmentalism is now gaining weight among consumer habits.