GfK: the price advantage of private label products has decreased

By: trademagazin Date: 2015. 06. 30. 11:55

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The price advantage of private label products has decreased last year, partly because their price rose in several other product categories – GfK’s commercial brand analysis study reveals.

According to the analysis sent to MTI on Tuesday, despite the increase in prices the commercial brands have maintained their 23 percent share in value (that was achieved last year) in the fast moving consumer goods market. (MTI)