GFK: Customer needs keep changing

Crises like COVID-19 create severe disruption across many fronts. But these overwhelming market fluctuations also include trend indicators that can help you master the crisis.

By tracking sales and pricing across major retail channels on a weekly basis, you can identify changes in buying patterns at the earliest moment – letting you pinpoint specific risk or opportunity, and assess the timing and extent of peak impact on supply chains and sales. For key markets, we can also show the predominant factors driving those changes from the consumer perspective, and how retailers are responding.

Our continually updated data and insights support you in making informed decisions early, to help you navigate external shocks and master them.