GFK: Customer needs keep changing
Crises like COVID-19 create severe disruption across many fronts. But these overwhelming market fluctuations also include trend indicators that can help you master the crisis.
By tracking sales and pricing across major retail channels on a weekly basis, you can identify changes in buying patterns at the earliest moment – letting you pinpoint specific risk or opportunity, and assess the timing and extent of peak impact on supply chains and sales. For key markets, we can also show the predominant factors driving those changes from the consumer perspective, and how retailers are responding.
Our continually updated data and insights support you in making informed decisions early, to help you navigate external shocks and master them.
Related news
GfK’s European commercial purchasing power study is now available
The average commercial purchasing power in Europe is 6,517 euros…
Read more >That’s what they will storm the shops for if a disaster strikes
Based on the lessons learned from the coronavirus epidemic, it…
Read more >Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >