GFK: the properly used trade mark causes sales growth in the FMCG sector
The number of brands awarded in the Product of the Year Competition grew by more than 60 percent. This year the products competed in 23 categories.
The range of categories in the competition has also changed a lot over the past few years. According to the survey of the GfK, the FMCG brands have become more successful in recent years, mainly due to the expansion of the customer base and purchasing intensity.
Related news
GfK’s European commercial purchasing power study is now available
The average commercial purchasing power in Europe is 6,517 euros…
Read more >Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5…
Read more >Domestic ham consumption has decreased
According to recent data published by the Hungarian Meat Association,…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >