GFK: the properly used trade mark causes sales growth in the FMCG sector

The number of brands awarded in the Product of the Year Competition grew by more than 60 percent. This year the products competed in 23 categories.

The range of categories in the competition has also changed a lot over the past few years. According to the survey of the GfK, the FMCG brands have become more successful in recent years, mainly due to the expansion of the customer base and purchasing intensity.