Gen Z at Shop! Ideation

At the end of 2022 Colombus (Ohio, USA) was the host of the annual Shop! Ideation conference.

Hannah Grady Williams

There were presentations about retail and point of sale marketing, a “Retail Challenge” competition, and the spotlight was on generation Z. Hannah Grady Williams, author of the book “A Leader’s Guide to Unlocking Gen Z” gave a presentation about the biggest marketing and HR challenges of 2022 and 2023, also providing an insight into how the members of generation Z think (the 24-year-old expert also belongs here).

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This article is available for reading in Trade magazin 2023.2-3.