For Every You – Schwarzkopf presents the brand’s transformed, NEW image

By: Trademagazin Date: 2024. 01. 30. 11:19

As the brand’s new slogan FOR EVERY YOU suggests, the new Schwarzkopf is for everyone, and its new campaign and expertise are represented by the Creative Collective of special women.

Diane Kruger, Ana Ivanović, Alli Neumann, Collien Ulmen-Fernandes, Mini Anden, Nazan Eckes & Swantje Paulina have joined Schwarzkopf’s Creative Collective for the umbrella brand’s new “For Every You” campaign. Thanks to their extremely different hair histories and individual hair needs, these 7 special personalities perfectly represent the Schwarzkopf brand’s unparalleled expertise in hair, be it any aspect of hair coloring, hair care or hair styling.

Introducing its global brand ambassadors at an immersive press event in Berlin, the Schwarzkopf brand embarks on an exciting journey, reinforcing its mission to create a strong, purposeful, globally and culturally relevant brand.