The Fraich Fantasy continues

European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit and vegetable consumption in a playful way. Dr Tünde Turcsán, commercial director of GfK Consumer Panel Services told in a presentation at a press conference on 3 April: fruit sales were worth HUF 120 billon in 2018 and vegetbales were sold for HUF 227 billion. The main places of buying them changed from street vendors and greengrocers to discount supermarkets; super- and hypermarkets also pay more attention to sell a large selection of fresh produce at affordable prices. //