Focus on customer experience: the most innovative traders in the Hungarian market were rewarded

With the support of Mastercard, this year’s Merchant of the Year competition was launched to reward innovative commercial solutions that provide the best customer experience. The organizers are expecting the applications until 21 August.

“Digitization affects not only payment processes, but also commerce and customer expectations. Businesses need to adapt to change, and we want professional support for that. We will reward the most innovative solutions during the competition and we help to ensure that the best ideas are recognized”- Eölyüs Endre, Managing Director of Mastercard responsible for Hungary and Slovenia said. Mastercard is the main sponsor of the competition. “This year we are also conducting a survey to assess the current situation in the domestic retail sector. This research, as well as this year’s competition, focuses on the Internet and the traditional customer experience” – Eölyüs Endre added.

The competition is organized by the Wonderduck Agency and its professional partner is Trade magazin.