In focus: the United Kingdom

By: Kátai Ildikó Date: 2021. 01. 25. 16:06

Young British consumers like to shop in discount supermarkets

Aldi and Lidl make up for 67 percent of the UK’s discounter market and they represent 13 percent of British FMCG retail. Market research company Mintel measured an 11-percent sales growth in the British discounter channel in 2020. 86 percent of UK citizens go shopping to discount supermarkets, but this ratio is even higher, 90 percent in the 16-24 age group.
What makes this retail channel popular? Low prices, good price-value ratio and the simple shopping experience.

Fókuszban az Egyesült Királyság - PLMA

 

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