Florin: a key player in Hungarian households

By: Trademagazin editor Date: 2023. 11. 24. 12:09

The story of Florin began in 1957, when 12 “brave men” founded the Szeged Soap Making Chemical and Small Industries Cooperative in Szeged.

This article is available for reading in Trade magazin 2023/11.

Today the 100% Hungarian-owned company Florin Zrt. manufactures over 500 household cleaning, personal care and disinfectant products, and aims to become the leading household chemical product maker in the region.

Attila Barta
CEO
Florin

Attila Barta, Florin Zrt.’s CEO told that they employ 150 people directly and around 300 more through their suppliers.

“Because of the COVID-19 epidemic, the demand for disinfectants increased rapidly and Florin quickly adapted to the situation. Disinfectants became our main product, and today Brado and Brado Life disinfectants are our leading brands”,

adds Attila Barta.

Using the Hungarian Product trademark gives Florin Zrt. the opportunity to communicate their values to their customers, and to strengthen the position of their products and their company in the market. Florin Zrt. puts 30-40 new products on the market every year, and next summer will open their new 3,000m² automated warehouse. //