Sephora opens new ‘phygital’ store
Sephora opens its new digital-first flagship store at the IFC Mall, Hong Kong.
The new 4,200 sq.ft store offers a number of digital touch points, such as the Sephora Virtual Artist makeover app, enabling shoppers to experiment with new looks. These act as points of engagement with the shopper and are designed to boost in-store experience.
The digital focus aligns with Sephora’s continued drive to boost its omnichannel capabilities and create a more seamless shopping experience.
The new store also offers a range of different services within the Sephora Beauty Studio, which will house exclusive events and masterclasses for shoppers.
Related news
Outstanding settlements in the field of cultural tourism are awarded
Art is Business is a value creation and preservation platform…
Read more >Kerry Group opens new digital innovation hub
Kerry Group has unveiled a new digital innovation hub, which…
Read more >Creativity and artistic expertise as the basis of business success?
A relevant question is how those who work in the…
Read more >Related news
Budapest will host the European Ecological Farming Congress in September
This year, Budapest will host the European Organic Congress, which…
Read more >Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was…
Read more >Alimentaria & Hostelco: sustainability and responsible production in the spotlight
Food and hospitality trade fair Alimentaria & Hostelco took place…
Read more >