Youthful consumption

According to the findings of a Nielsen survey conducted in 42 countries, the general attitude of society becoming more “youthful” has an effect on consumption. For example, people in their thirties think and behave like twenty year olds used to think and behave in the past. Even the over 60 group is regarded by half of Hungarian adults as middle aged. People live longer and different lifestyles and behaviour are associated with adulthood, middle or old age than in past decades. An interesting finding of the survey is that women have a greater tendency than men to see people in their forties today, as being like people in their thirties used to be in the past.