FrieslandCampina Introduces Sustainable Labels

Dutch dairy giant FrieslandCampina has introduced sustainable labels for yoghurt and soft curd cups sold under Campina, Optimel and Mona brands.

The new labels, introduced this month, were developed by the company’s research and development department and will make more than 400,000 kilograms of cups recyclable.

The initiative follows the recent introduction of 100% recycled PET bottles and is being described as ‘the next step’ towards circular packaging.

Previously, these cups could not be recycled as a whole because the machines did not recognise the label around the cups as ‘recyclable’ during the waste sorting process, the company noted.

ESM