REWE Introduces ‘Better Half’ Meat Products With 50% Vegetables

Germany’s REWE Group has introduced classic meat items made of 50% vegetables under the brand name ‘Better Half’.

The retailer claims that the meat and vegetable range is a first among grocers in Germany.

REWE Group aims to target consumers who wish to reduce their meat consumption through this range.

Better Half was developed at the REWE Group’s production facility in Wilhelm Brandenburg.

ESM