Free-from products on the rise in Italian supermarkets

By: Tisza Andrea Date: 2020. 10. 01. 06:56

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Free-from products have grown in popularity in Italy: over 13,000 SKUs have driven a turnover of 6.8 billion euros this year – a study of GS1 Italy and Nielsen says. The products having seen the largest growth are those being free from antibiotics (+62%), yeast (+1.9%) and palm oil (+1.6%).