Fanta: complete renewal this year
The Fanta brand comes out with a new packaging design and implements a new type of marketing communication campaign this year. Fanta’s new, spiral-shaped PET bottle has already been a success in several European countries, together with the updated logo and the integrated brand image campaign. A roadshow called Fanta Chill Out Zone also forms part of the campaign. A new Fanta flavour will debut in May.
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