Facebook users have chosen the new Fanta

Fanta has given Fanta brand’s future into the hands of its fans: 32,000 Facebook users have chosen the new flavor of the soft drink. From mid-March, the new sugar-free Fanta Eper-Kivi Zero (Fanta Strawberry-Kiwi Zero) can be purchased nationwide.

For the first time in Hungary, consumers could choose the next flavor of the Fanta soft drink brand: in November, Facebook fans could choose between the pineapple passion-fruit or the sugar-free Strawberry-Kiwi to be marketed in the stores. Finally, two-thirds of the votes fell on the latter flavor, so anyone can buy the Fanta Eper-Kivi Zero (Fanta Strawberry-Kiwi Zero) soft drink from this March.