With its Christmas advertisement, Lidl made a splash of frosted holidays

Most FMCG companies and food chains came out with nice, somewhat syrupy Christmas ads this year, but Lidl is also on a different path. The main character of their short film this year is a teddy bear, who was made a star by chance and a badly messed up Lidl sweater. The teddy bear thoroughly enjoys all the joys of being a celebrity, but in the end, of course, love wins. Anyone who likes the sometimes slightly wry humor and the fact that Christmas is a crooked mirror to the over-filtered world of celebrities, will love this commercial.