These changes are needed in retail to succeed

By: Trademagazin Date: 2022. 10. 03. 12:53

In one of Deloitte’s latest studies on the prospects of the retail sector, published in 2022, the authors analyze the opportunities and challenges facing the industry based on various international experiences.

It is important to expand digitization capabilities

Among the common features of the strategic plans for the future, the expansion of digitalization capabilities, the equipping of the workforce for future challenges, automation, the modernization of supplier channels and the development of data protection and security capabilities are emphasized.

In the ever-increasing competition, players in the FMCG sector are increasingly relying on the latest digitization solutions. Salesforce Consumer Goods Cloud is a solution equipped with such versatile capabilities that can provide significant assistance to companies in the FMCG area.

“One of the latest Salesforce industry solutions is Consumer Goods Retail Execution – it primarily focuses on effective communication and cooperation between brands and stores, supports the efficient operation of retail stores and helps plan visits”

– said István Szegedi (Solution Architect), senior manager of Deloitte Hungary’s technology consulting business.

Deloitte