These are the most popular non-prescription products
As the winter flu season approaching, the VMLY & R Brandasset® Valuator nationwide representative brand survey of vitamin and over-the-counter products has been evaluated. The popularity of Béres is unbroken, while the greatest progress can be made by another traditional Hungarian brand.
Béres leads the vitamin rankings, with a significant difference in points between Sanofi’s Magnesium product line, Magne B6. Interestingly, a non-pharmaceutical brand, Naturland, has reached the third tier of the imaginary podium, confirming the trend that vitamin is becoming a staple product that many people associate with grocery shopping, organic stores rather than pharmacy shopping. The biggest loser of the category is Supradyn, which fell from the 4th to the 8th place.
Related news
Not just delicious, healthy too!
This article is available for reading in Trade magazin 2025/4.…
Read more >MATE and Béres have entered into a strategic cooperation
Dr. Csaba Gyuricza, Rector of the Hungarian University of Agricultural…
Read more >You need to know this about vitamins
Recent studies suggest that the effectiveness of dietary supplements can…
Read more >Related news
Chicken is getting more expensive, eggs are getting more expensive – this is what awaits Hungarian consumers now
A significant price increase has taken place on the domestic…
Read more >2025 brought an unpredictable season to the stone fruit market
The 2025 stone fruit season is characterised by contrasting trends…
Read more >#MatchaTok is taking over: Japanese green tea powder has become the new favorite on social media
The #MatchaTok trend that started on TikTok has taken the…
Read more >