That’s the way we tend to choose a car these days

By: Trademagazin Date: 2021. 05. 26. 08:00

Sustainability and car reliability are important, as we age, we prefer brighter colours, swear a lot while driving and like to give our car a name, according to a survey of more than 1,500 people by FCA Central and Eastern Europe on domestic car buying and use habits. The results will be commented on by experts.

Reliability is the most important thing for 91% of respondents in a car. Based on stereotypes, we would think that women prefer looks and interior design to a car, while men prefer practicality and consumption, but the results of the research show that reliability is the priority for both women and men.

The majority of women (73%) consumption is the most important condition after reliability. Nearly half of men own a car brand, while a third of female drivers attach only importance to it. In addition to reliability, practicality, size and form are of paramount importance for young and older middle and senior managers, while price and consumption are more pronounced among subordinates doing mental and physical work.