That’s the way we tend to choose a car these days

Reliability is the most important thing for 91% of respondents in a car. Based on stereotypes, we would think that women prefer looks and interior design to a car, while men prefer practicality and consumption, but the results of the research show that reliability is the priority for both women and men.

The majority of women (73%) consumption is the most important condition after reliability. Nearly half of men own a car brand, while a third of female drivers attach only importance to it. In addition to reliability, practicality, size and form are of paramount importance for young and older middle and senior managers, while price and consumption are more pronounced among subordinates doing mental and physical work.