This is the professional organization with the strongest brand in Hungary: it has won only one Business Superbrands award
In more than 90 countries around the world, Superbrands awards the best consumer brands, and Business Superbrands awards the most successful business brands. There is only one professional organization among this year’s winners. With this, the Hungarian Logistics Association (MLE) earned the right to become the professional organization with the strongest brand in Hungary in 2024.
The Superbrands Program was created in Great Britain in the mid-90s, and its history in Hungary dates back to 2004. Brands that are outstandingly successful and effective are rewarded with a well-known recognition that is held in high regard in our country as well. The role of brands is significant these days, as they can help consumers, users, or other market participants navigate among the many service providers and manufacturers, for example. In this way, a strong brand can stand out from the rest. The strongest brands in the business (B2B) sector are also evaluated. Those whose primary target group is not necessarily directly the consumer are highlighted by the Business Superbrands Program.
Related news
Hungarian communication associations develop an AI code of standards
A new industry code of standards is being developed to…
Read more >They were popular last semester logistics events and training
Sorry, this entry is only available in HU.
Read more >Business Superbrands award for METRO Gastro Academy
In 2024 the knowledge centre of METRO Magyarország, the METRO…
Read more >Related news
These Hungarians have 8.5 million in pension savings
According to recent news, pension fund members have an average…
Read more >We put aside twice as much per month as we did five years ago
More and more people have savings, and the average amount…
Read more >On the way to “economic neutrality”: wage catch-up
It seems that the Government has decided to carry out…
Read more >