This is the professional organization with the strongest brand in Hungary: it has won only one Business Superbrands award

By: Trademagazin Date: 2024. 06. 12. 11:05

In more than 90 countries around the world, Superbrands awards the best consumer brands, and Business Superbrands awards the most successful business brands. There is only one professional organization among this year’s winners. With this, the Hungarian Logistics Association (MLE) earned the right to become the professional organization with the strongest brand in Hungary in 2024.

The Superbrands Program was created in Great Britain in the mid-90s, and its history in Hungary dates back to 2004. Brands that are outstandingly successful and effective are rewarded with a well-known recognition that is held in high regard in our country as well. The role of brands is significant these days, as they can help consumers, users, or other market participants navigate among the many service providers and manufacturers, for example. In this way, a strong brand can stand out from the rest. The strongest brands in the business (B2B) sector are also evaluated. Those whose primary target group is not necessarily directly the consumer are highlighted by the Business Superbrands Program.