ROSSMANN focuses on its exclusive brands

By: Trademagazin Date: 2024. 04. 12. 12:07

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In ROSSMANN’s offer, in addition to the products of major international and own-brand brands, there are also products of exclusive brands that are either only sold by this drugstore-perfume chain in this country, or are available in its stores in the largest assortment.

Due to their excellent quality, trendiness, and good value for money, these products have a huge sales potential, but their awareness is even lower, since in the absence of specific introductory campaigns, ROSSMANN’s young female target group could only meet them in stores.

ROSSMANN’s newest campaign focusing on comprehensively exclusive brands, in which the flagship products of the subcategory are presented, now wants to answer this challenge.

The campaign communication of ROSSMANN exclusive brands started on April 8, 2024 on television and on the brand’s digital surfaces with a completely new image spot and in-store communication.