Combined annual market above 55 billion forints

Toilet paper: sales exceeded HUF 29 billion in January-December 2015. Value sales were up 5 percent and volume sales grew by 3 percent. Stores bigger than 400m² realised 71 percent of value sales. Private label toilet papers’ share from sales was 44 percent. Companies spent HUF 819 million on television commercials, 7 percent more than in 2014. Facial tissue: sales amounted to HUF 13 billion, with value sales growing by 10 percent and volume sales improving by 5 percent. 201-400m² stores and drugstores strengthened their market positions, by 7 and 13 percent, respectively. Manufacturer brands’ share from sales was 59 percent. Companies only spent HUF 12.5 million on television commercials for these products. Kitchen towel: last year’s sales reached HUF 9 billion; value sales grew 12 percent and volume sales were up 5 percent. Stores bigger than 400m² were responsible for 73 percent of value sales. PL products’ share from sales was exceptionally high at 64 percent – but 1 percentage point lower than a year before. Paper napkin: sales were around HUF 3 billion, with both value and volume sales falling by 3 percent. Manufacturer brands’ share was 61 percent.