Millions of Europeans watch sports illegally and buy counterfeit sports equipment, costing manufacturers €850 million
However, as Europeans prepare to broadcast the biggest sporting events, millions of them may be doing so illegally. According to EUIPO’s study on awareness and behavior of EU citizens, 12% of EU citizens have accessed or streamed content from illegal sources to watch sports broadcasts. As for young people between the ages of 15 and 24, more than ¼ of them (27%) admitted to watching sports broadcasts on illegal online channels.
- 6% of Hungarian citizens watched or streamed sports content from illegal online sources: among young people between the ages of 15 and 24, this rate was 17%.
- In the EU, manufacturers face losses of 850 million euros annually due to counterfeit sports equipment, which corresponds to 11% of lost sales.
- 7% of Hungarians between the ages of 15 and 24 knowingly bought counterfeit sports equipment on the Internet.
Police authorities across Europe searched and seized 8 million counterfeit luxury and sports goods and/or devices with an estimated retail value of €120 million. - At the start of the season of international sporting events, the European Union Intellectual Property Office (EUIPO) launches a campaign called “Play Fair”, encouraging fans to watch official broadcasts and buy licensed merchandise.
Related news
Mastercard and McLaren Formula 1 Team turn Budapest into a pit lane
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >15 thousand people in Népliget: the 30th ALDI Women’s Running Gala was a celebration of women’s running
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >There will be a full house at the 10 km at the 30th ALDI Women’s Running Gala
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Pensioner vouchers: each chain entices customers differently
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Extraordinary rush at Aldi: customers took home 290,000 clothes on the first day
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >A national consumer protection audit has been launched on redemption fees
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >